The Butterfly Effect Logo and Branding Design

The Butterfly Effect is a nonprofit committed to furthering the education of the Slavic languages in the Northern Virginia area. I designed the logo and branding elements for The Butterfly Effect.

The Butterfly Effect icon final version, 2022
The Butterfly Effect icon final version, 2022
The Butterfly Effect full logo with text final version, 2022
The Butterfly Effect full logo with text final version, 2022
Design Process
Style guide for The Butterfly Effect Logo
Style guide for The Butterfly Effect Logo
Inspirational images for The Butterfly Effect Logo–the client said that they liked the blue icon best
Inspirational images for The Butterfly Effect Logo–the client said that they liked the blue icon best
Initial Sketches for The Butterfly Effect Logo
Initial Sketches for The Butterfly Effect Logo
color palette ideas for The Butterfly Effect Logo–client said they preferred a monochromatic blue color scheme
color palette ideas for The Butterfly Effect Logo–client said they preferred a monochromatic blue color scheme
color palette ideas for The Butterfly Effect Logo–client said they preferred a monochromatic blue color scheme
color palette ideas for The Butterfly Effect Logo–client said they preferred a monochromatic blue color scheme
color palette ideas for The Butterfly Effect Logo–client said they preferred a monochromatic blue color scheme
color palette ideas for The Butterfly Effect Logo–client said they preferred a monochromatic blue color scheme
initial sketches 1
initial sketches 1
initial sketches 2
initial sketches 2
initial sketches w/color 1
initial sketches w/color 1
initial sketches w/color 2
initial sketches w/color 2
looked better without lines, 2022
looked better without lines, 2022
looked better without lines, 2022
looked better without lines, 2022
playing with effects 1
playing with effects 1
playing with effects 2
playing with effects 2
playing with effects 3
playing with effects 3
draft 2–smoother gradient
draft 2–smoother gradient
draft 2–smoother gradient
draft 2–smoother gradient
draft 2–smoother gradient
draft 2–smoother gradient
draft–smoother gradient
draft–smoother gradient
draft 2–smoother gradient
draft 2–smoother gradient
version 1 full icon, 2022
version 1 full icon, 2022
The Butterfly Effect full logo first drafts w/text variations, 2022
The Butterfly Effect full logo first drafts w/text variations, 2022
The Butterfly Effect full logo first drafts w/text variations, 2022
The Butterfly Effect full logo first drafts w/text variations, 2022
The Butterfly Effect full logo first drafts w/text variations, 2022
The Butterfly Effect full logo first drafts w/text variations, 2022
The Butterfly Effect full logo first drafts w/text variations, 2022
The Butterfly Effect full logo first drafts w/text variations, 2022
The Butterfly Effect full logo first drafts w/text variations, 2022
The Butterfly Effect full logo first drafts w/text variations, 2022
FINAL icon that client preferred, 2022
FINAL icon that client preferred, 2022
full logo with text version 1
full logo with text version 1
full logo with text version 2
full logo with text version 2
full logo with text version 3
full logo with text version 3
full logo with text version 4
full logo with text version 4

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