Chassé Nova Business Cards and Logo Refresh

Justin Dominic Seigler is a ballroom dance coach specializing in American Smooth and Rhythm styles. Chasse Nova Ballroom was founded by Dominic in 2022, with the hopes of bringing quality and affordable dance instruction to people of all ages and abilities across the East Coast. Dominic had me work off of an existing logo the he made on Canva–he wanted to update the logo to a color scheme that matched his personal brand. I redesigned Dominic's logo for his brand, Chasse Nova Ballroom, and designed business cards according to the style guidelines we agreed upon.

Chassé Nova Ballroom Business Card Mockups, 2022
Chassé Nova Ballroom Business Card Mockups, 2022
Chassé Nova Ballroom Business Card Back Mockups, 2022
Chassé Nova Ballroom Business Card Back Mockups, 2022
Chassé Nova Ballroom Business Card Front Mockups, 2022
Chassé Nova Ballroom Business Card Front Mockups, 2022
Chassé Nova Ballroom Business Card Front Mockups, 2022
Chassé Nova Ballroom Business Card Front Mockups, 2022
Chassé Nova Ballroom Final Business Card Back, 2022
Chassé Nova Ballroom Final Business Card Back, 2022
Chassé Nova Ballroom Final Business Card Front, 2022
Chassé Nova Ballroom Final Business Card Front, 2022
Chassé Nova Ballroom Final Updated Logo, 2022
Chassé Nova Ballroom Final Updated Logo, 2022
Design Process
Justin Dominic Seigler/Chassé Nova Ballroom Style Guide, 2022
Justin Dominic Seigler/Chassé Nova Ballroom Style Guide, 2022
Color palette ideas, 2022
Color palette ideas, 2022
Logo Inspiration–I didn't know Dominic had a logo already made, but we used the Gold, black, and white theme in the final logo design
Logo Inspiration–I didn't know Dominic had a logo already made, but we used the Gold, black, and white theme in the final logo design
Typography ideas for logo–I didn't know Dominic already had one, 2022
Typography ideas for logo–I didn't know Dominic already had one, 2022
business card inspiration for dominic, 2022
business card inspiration for dominic, 2022
Justin Dominic Seigler/Chassé Nova Ballroom Style Guide, 2022
Justin Dominic Seigler/Chassé Nova Ballroom Style Guide, 2022
original logo dominic had me work off of–he wanted a different color scheme, 2022
original logo dominic had me work off of–he wanted a different color scheme, 2022
colorways for chassé Nova Ballroom
colorways for chassé Nova Ballroom
colorways for chassé Nova Ballroom
colorways for chassé Nova Ballroom
colorways for chassé Nova Ballroom
colorways for chassé Nova Ballroom
colorways for chassé Nova Ballroom
colorways for chassé Nova Ballroom
colorways for chassé Nova Ballroom
colorways for chassé Nova Ballroom
Final colorways for chassé Nova Ballroom
Final colorways for chassé Nova Ballroom
business card back version 1 with new logo, 2022
business card back version 1 with new logo, 2022
business card back version 2
business card back version 2
business card back version 3
business card back version 3
business card back version 4
business card back version 4
business card back version 5
business card back version 5
business card back version 6
business card back version 6
business card back version 7–getting the gold color more consistent
business card back version 7–getting the gold color more consistent
business card front final version
business card front final version
business card back final version–adding a QR code to link to the website, adding "J." in front of Dominic Seigler
business card back final version–adding a QR code to link to the website, adding "J." in front of Dominic Seigler

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