Gong Cha Menu Rebranding

Gong cha is an international beverage franchise specializing in freshly prepared bubble tea. It has opened over 1,650 Cafes in 20countries. I made a half-folded menu brochure for some of the drinks that Gong Cha offers, with a total size of 17 by 11 inches. I kept the Chinese characters in the current logo design and the red and black colors because I feel they are a large part of the brand's identity. However, I wanted to experiment with color so that the menu felt fresh. I chose colors that matched the colors of menu items- green for green tea, purple for taro milk tea, etc. For the cover, I cut out a simplified boba icon so that you can see through the first page—I cut out three circles and a straw icon as opposed to a traditional icon of a cup of bubble tea. I wanted to create something simple and clear to help viewers understand that this is a menu for bubble tea.

Gong Cha Menu Front Cover, 2022Gong Cha Menu Front Cover, 2022
Gong Cha Menu Front Cover, 2022Gong Cha Menu Front Cover, 2022
 Gong Cha Menu Back Cover, 2022  Gong Cha Menu Front Cover, 2022  Gong Cha Menu Inside Cover, 2022
Gong Cha Menu Back Cover, 2022 Gong Cha Menu Front Cover, 2022 Gong Cha Menu Inside Cover, 2022
 Gong Cha Menu Back Cover, 2022
Gong Cha Menu Back Cover, 2022
Gong Cha Menu Front Cover Digital, 2022
Gong Cha Menu Front Cover Digital, 2022
Gong Cha Menu Back Cover Digital, 2022
Gong Cha Menu Back Cover Digital, 2022
Gong Cha Menu Inside Digital Cover, 2022
Gong Cha Menu Inside Digital Cover, 2022
Gong Cha Menu Inside Digital Cover, 2022
Gong Cha Menu Inside Digital Cover, 2022
Design Process
Some inspiration images and design elements for my Gong Cha Menu
Some inspiration images and design elements for my Gong Cha Menu
Some existing menu layouts I drew inspiration from
Some existing menu layouts I drew inspiration from
The colors I used in this design, with the existing black and red from Gong Cha's current logo
The colors I used in this design, with the existing black and red from Gong Cha's current logo
I wanted to refresh the typeface of Gong Cha's logo, so I chose ITC Benguiat Std - Book
I wanted to refresh the typeface of Gong Cha's logo, so I chose ITC Benguiat Std - Book
My sketches for Gong Cha's menu
My sketches for Gong Cha's menu
The first draft of this project
The first draft of this project
The first draft of this project
The first draft of this project
A smaller, 3D mockup I printed to test out the practicality of my design- I didn't print in full color to save ink.
A smaller, 3D mockup I printed to test out the practicality of my design- I didn't print in full color to save ink.
The front and back covers of my final design- the gray boba icon is meant to be cut out, as seen in my final 3D mockups
The front and back covers of my final design- the gray boba icon is meant to be cut out, as seen in my final 3D mockups
The inside panels of my final design- the gray boba icon is meant to be cut out, as seen in my final 3D mockups
The inside panels of my final design- the gray boba icon is meant to be cut out, as seen in my final 3D mockups

You may also like

Back to Top